Therefore, the guidelines for expressing the brand in these environments differ than those outlined for print. While many of the elements of print visualization can be applied to an electronic environment, fonts and colors are rendered differently in web and other digital environments. This consistency helps increase understanding about which units serve the entire system, and strengthens our overall identity. Where others see the improbable, we see the way to make a world of difference." WEB/DIGITAL STYLEĪll outward-facing system office websites should implement design elements that identify the sites as being part of the U of I System and under the system offices umbrella. Every day, across the state, around the world, seven-hundred-thousand times over. Those who lead by excellence and example. From Obamas 2008 presidential campaign to countless. The quietly audacious with our heads above the clouds. Gotham is a geometric sans-serif typeface that is among the most widely used fonts of the last decade. Be bold and direct but honest.Įxample: "We're the number crunchers who will cure cancer. Let that pride and confidence shine through in body copy but keep it sincere and ego-free. We seek excellence and will let nothing stand in our way. We're here in support of the greater good. Copy should reflect a driven and opportunistic attitude. Use an active voice and keep sentences direct and punchy. "This is where impossible is no impediment." Inspire the reader with confidence and optimism. The letterforms are inspired by architectural signages that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City. At the University of Illinois System, the potential for greatness is around every corner. Logos Created With Gotham Gotham is a geometric sans-serif digital typeface designed by American type designer Tobias Frere-Jones in 2000. Using a renamed version of Gotham the brand typography doesnt waver, everything is set in a bold weight with all caps, apart from the small body copy which is. Headlines should be short, bold, and impactful. It includes rules about how to refer to each of the system entities, the system itself, provides capitalization and punctuation guidelines, and more. The Writing Style Guide is designed to promote clarity and consistency in writing about and for the University of Illinois System. Adobe Garamond or "Agaramond" can be used to stress history, formality and tradition in special cases:Īlternate Powerpoint font: Georgia Writing Style
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